Volkswagen: Danger (Senate)
Media Type:
Print
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Agency
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Find danger before it finds you. Adaptive Front-Lighting System. The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW.
Credits
Advertising Agency:
DDB, Buenos Aires, ArgentinaCreative Directors:
Juan Mesz, Fernando ZagalesArt Directors:
Carlos Quesquén Cortez, Ezequiel IruretaGroup Account Director:
Pablo GrignaniAccount Director:
Catalina Aumann3d / Retouch:
Diego ChilianoProduction Company:
300dpiHead of Production:
Norberto BodelloProducer:
Dante RodriguezAdvertiser Supervisor:
Ralph BeckmannDate:
April, 2019More from Volkswagen
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