Volkswagen: YourWagen
Media Type:
TV
Brand
Agency
Country:
Industry:
Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, "YourWagen" stems from the Volkswagen brand name, literally meaning "people’s car", and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits
Advertising Agency:
adam&eveDDB, London, UKDate:
May, 2024More from Volkswagen
Volkswagen: Let's Go for More Stories. Let's Go Argentina
0.0
Volkswagen: Your Volkswagen, Rob
0.0
Volkswagen: Your Volkswagen, Richard
0.0
Volkswagen: Your Volkswagen, Pritpal
9.0
Volkswagen: Arrivals
0.0
Ad of the Day | Volkswagen: Maxime's Saga
9.8
Volkswagen: The World Awaits You
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group