Volkswagen: YourWagen
Media Type:
TV
Brand
Agency
Country:
Industry:
Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, "YourWagen" stems from the Volkswagen brand name, literally meaning "people’s car", and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits
Advertising Agency:
adam&eveDDB, London, UKDate:
May, 2024
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges