Volvo: For The New Generation
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Volvo cars are universally known for their safety, innovation, and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. The Doping Agency’s target audience clearly appreciates this, and staff saw an opportunity here; how could they make the launch campaign more appealing and emotionally engaging to the parents?
Credits
Advertising Agency:
Doping Creative Advertising, Yerevan, ArmeniaCreative Director:
Hovhannes MargaryanArt Director:
Anush GhazaryanCopywriter:
Tigran Gevorgyan, Tigran Sirunyan, Anjela PetrosyanDesigner:
Ani AmarianCreative Producer:
Narek HakobyanAccount Manager:
Diana StepanyanDate:
October, 2021
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