Volvo: Pedestrian protection

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technological superiority and innovation. Volvo V40 the first with external airbags for pedestrians protection.

Credits

Advertising Agency:

McCann, Tel Aviv Israel

Chief Creative Director:

Nadav Pressman

Creative Director:

Dror Nachumi

Art Director:

Gal Porat

Copywriter:

Dror Nachumi

Photographer:

Ilan Bashor

Date:

January, 2017

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door