VTEX, Fashion Revolution, and Desierto Vestido: Atacama Re-commerce
Media Type:
Online
Brand
Agency
Country:
Industry:
Zero. That’s the price to acquire a garment discarded by major brands in the Atacama Desert (Chile). The Atacama RE-commerce project – an initiative transforming fashion industry waste into an opportunity – allows pieces from renowned brands, some never worn and in excellent condition, to get a second chance. The action draws attention to the issue of textile waste, enabling consumers to access these clothes online and free of charge, with only the shipping cost to cover.
Credits
Advertising Agency:
ArtplanArtplan CCOs:
Marcello Noronha, Rafael Gil, Rodrigo AlmeidaCreative Direction:
Victor Emeka, Pedro Maneschy, Pedro Galdi, Pedro RosasCreative Team:
Rodrigo Almeida, Rafael Gil, Marcello Noronha, Bruno Bacci, Thomas DaviniDesign:
Bruno Bacci, Victor EmekaCEO Artplan SP:
Glaucia MontanhaHead of Business:
Anna Sant’annaBusiness Team:
Isabel DominguesNational Head of Planning:
Paula LagrottaHead of Media:
Joana ChulamProject Director:
Aurora BlottaProject Manager:
Andrea HedlerCreative Data Director:
Carolina AmorimContent Director:
Mayara SauerHead of RTV:
Felipe CunhaHead of Production:
Bruno WernerPR:
Claudia Nascimento, Luciana ThomazVTEX Team:
Mariano Gomide de Faria, Marina Baltz, Felipe Soares, Sebastian CervantesFashion Revolution Team:
Fernanda Simon, Paula Leal, Isabella Luglio, Marina de Luca, Ana Fernanda Souza, Claudia CastanheiraDesierto Vestido Team:
Angela Astudillo, Bastian Barria Acevedo, Jean Karla Zambrana AvilesFilm Production Company:
SugarcaneAudio Production:
Raw AudioGraphic Production:
Digital PrintzDate:
March, 2025
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