Women In Games: #GenderSwap

6.3

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

Industry:

Gambling

Women in Games assembles video games heroes to raise awareness about gender stereotypes in video games

Credits

Advertising Agency:

BETC, Paris, France

Executive Creative Director:

Stéphane Xiberras

Creative Directors:

Arnaud Assouline, Benjamin Le-Breton

Copywriter:

Matthieu Bouilhot

Art Director:

Marie Glotin

Assistant Art Director:

Corinne Chamoun

Creative Technologist:

Lionel Sarrazy

Creative Consultant:

Sebastien Delahaye

Producer:

Fanny Perrier

Date:

February, 2022

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door