Xbox: Football is better on Xbox One
Media Type:
Online
Brand
Agency
Country:
Industry:
For the launch of the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.
Credits
Advertising Agency:
McCann London, UKHead of Integrated Production EMEA:
Sergio LopezProducer:
Claire ColohanBusiness Affairs Executive Producer:
Nicholas MugridgeCreative Directors:
Jamie Mietz, Sanjiv MistryCreatives:
Jim Nilsson, Jacob BjordalBusiness Director:
Sailesh JaniAccount Directors:
Francois D’Espagnac, Matteo Della VeneziaAccount Manager:
Robert StocktonProject Manager:
Paul GillepsieHead of Strategy:
Karen CrumPlanner:
Fanni DavidJunior planner:
Jack GossProduction Company:
SomesuchDirector:
Omri CohenDOP:
Todd MartinProduction Co Producer:
Louise GagenProduction Co Executive Producer:
Seth WilsonEditors:
James Forbes- Robertson, Greg Hayes/ Whitehouse PostPost Production:
Electric Theatre CollectiveComposers:
Reimer Eisig, Lennard van der Last/ SizzerSound Engineer:
Adam Smyth/ CraftDate:
November, 2017
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