Yale Home: Love Unlocked

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

House, Garden

Exchanging keys has long been a milestone in any relationship, but with smart locks making physical keys a thing of the past, the romantic gesture is starting to fade away. In their new campaign by creative agency Valtech Radon, Yale has collaborated with a jewellery designer to reimagine the timeless ritual, creating Unison – a handmade bracelet fashioned from melted keys.

Credits

Advertising Agency:

Valtech Radon

Date:

January, 2025

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