YoPRO: Carlos Alcaraz
Media Type:
TV
Most brands working with athletes show them doing what they do best: dominating and winning. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It's messy, it's human, and that’s where real joy and real growth happen.But YoPRO is not like any other sports brands.
Credits
Advertising Agency:
BETC ParisPrésident & Chief Creative Officer:
Stéphane XiberrasAgency Managers:
Anne-Laure BrunnerExecutive Creative Director:
Antoinette BeatsonHead of Strategic Planning:
Alexandre Ben SoussanCreative Director:
Daniela De-SetaCopywriter:
Tristan Lenczner, Julia HeydemannArt Director:
Simon CarrSupporting Art Director:
Macrine Bateman, Justin Reich, Frederic RougierCreative Ressources Coordinator:
Elodie DianaStrategic Planning:
Brenda MartinezStrategic Planner:
Yue GuGlobal Business Directors:
Jake Thelen, Francois BorelGlobal Account Director:
Amelie DamoiseauxGlobal Account Executives:
Emma Canard, Louise Chabaud-Van-AalBETC Creative Producers:
Laure Denizot, Morgane RicherProduction Company:
CaviarDirector:
XOXOMusic Creative Director:
Sidney GuillenMusic Supervisor:
Nils Le BretonDate:
September, 2025
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door