YUMBO: Meat for Real Meatheads
Media Type:
TV
The meat stick is America's fastest growing snack category (with sales hitting $3B last year), but it's still a misunderstood snack. From outdated stereotypes of gas-station snacking and macho man diets to new offerings promoting nutrition alone - the old narratives around who meat sticks are for, and why they're worth craving, needs to be re-written.
Credits
Advertising Agency:
Havas ChicagoDate:
July, 2025
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