Zij-kant: Equal Pay Day

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one: prison. Female inmates in Belgium prisons receive fixed pay for their jobs and the rate of pay is gender equal. March 12, is Equal Pay Day in Belgium, and women’s equality NGO ZIJKANT has launched its annual campaign to raise awareness and campaigning for action to close the gender pay gap.

Credits

Advertising Agency:

Mortierbrigade

Partner & CEO:

Jens Mortier

Partner & Executive Creative Director:

Joost Berends

Partner & Brand Design Director:

Philippe De Ceuster

Creatives:

Lionel Goldstein, Fred & Nico

Head of Production:

Charlotte Coddens

Agency Producer:

Manoe Delissen

Account Executive:

Emma Robberechts

Media Strategist:

Chenling Zhang

Cross Media Designer/DTP:

Vito Latorrata, Sophie Bayeul

Production:

Czar.be

Director:

Lionel Goldstein

Film Script:

Lionel Goldstein

Executive Producer:

Eurydice Gysel

Producer:

Maarten De Sutter

1st AD:

Martine Temmerman

DOP:

Grimm Vandekerckhove

Art Director:

Tanker

Stylist:

Catherine Marchand

Hair & Make up:

Gert Botty

Casting:

Xtraz

Editor:

Manu Van Hove

Grading:

Laurens Orij

Online Graphics:

Dries Derycke

Post Production:

Czar

Post Producer:

Bieke De Keersmaecker

Sound & Mix:

Senstudio

Music:

Suno.com by Joe

Date:

March, 2026