Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture.

Latest News

Aug. 21, 2026

The Industry is Cutting the Junior Jobs that Train the Judgement AI Can't Replace

D&AD report finds human judgement remains the defining creative advantage in the age of AI and explores how AI is reshaping creative work

Aug. 21, 2026

Seagulls! Spies! Dodgy duvets! Paddy Power asks: Why The Football Not?

Paddy Power and BBH London lean into the weird and wonderful world of football fan culture with new brand platform and hero film starring Danny Dyer and Peter Crouch