Decathlon

We make sports accessible for all. Creating the best products and selling them at the best prices since 1976 for 80+ sports.

Latest News

Nov. 11, 2026

64% of Young Americans Say Brand Social Posts are Starting to Blend Together

Born Social identifies the rise of the "headless brand", as creators, communities and AI increasingly shape brand perception

Nov. 11, 2026

Gerety Awards Celebrates Berlin Winners and Asks what Makes Advertising Feel Authentic

Among the winners celebrated on the night were BBDO Germany, Scholz & Friends and HEIMAT