1stAveMachine and Emil Nava Join Forces to Launch Ammolite Machine

Jul. 17, 2024

International production powerhouse 1stAveMachine and acclaimed director Emil Nava have joined forces to launch Ammolite Machine.

Ammolite Machine is a platform dedicated to creating impactful music and cultural projects.

The new partnership addresses the significant change in music visuals, while bringing years of expertise to the evolving landscape. Ammolite Machine offers a 360 degree creative offering, which supports music artists and brands to connect with culture, technology and creative storytelling.

Nava has also signed to 1stAveMachine for global representation for music content and commercials.

Emil Nava is one of the world's most prolific music video directors and has been instrumental in forming long-lasting creative relationships with artists and brands, taking them to international acclaim. His diverse and influential body of work as a director and creative director has gained over 25 billion views on YouTube and he has won multiple awards including five Music Video Awards (VMAs).  His collaboration with Calvin Harris and Rihanna on "This is What You Came For" accumulated over two billion views on YouTube.

Other industry giants Emil has worked with include Ed Sheeran, Dua Lipa, Post Malone, JLo, Pharrell Williams, Selena Gomez, Eminem and many more, and he has also worked with global brands such as McDonald’s, Mercedes and GAP. Recognized for his keen understanding of the zeitgeist, youth culture, fashion, and pop sensibility, Nava’s unique voice and creative vision has created culture shifting work and some of the most notable music videos by the world’s biggest artists.

Heavily influenced by his father, a painter, actor and sculptor, Emil's creative journey started in the kitchen when he left school and trained to be a chef.  He fell in love with directing when he discovered the ability to transform an idea from conception to become a tangible reality on set, and his work is a visual feast, fusing dance, movement and music into his storytelling.

Emil commented:

"I’m very excited because we are creating a modern day venture that really looks at this new landscape of storytelling and confronts the evolution and creates special solutions and opportunities for artists to express themselves visually, while also creating impactful conversations. I’m also excited about working with 1stAveMachine because they have such a unique approach and output within the industry. Really pushing on new styles of creating, being open to all the new and different assets we need to create. Thinking differently about collaboration between directors. Not to age myself but I have been doing this a long time and am blessed to have achieved a lot of amazing things and I’m always looking to grow and experience new creations. I feel with 1stAveMachine and their new approach to storytelling and technology and collaboration this was the perfect fit."

 

Kerry Smart, MD & EP 1stAveLondon added:

"For the last year Emil and I have had daily discussions about how to tackle the current music visuals landscapes and how best to support Artists.  Emil has an answer to that problem… and so to build a company that supports and encourages his ideas is something quite special."

 

Emil is also an advocate for open discussions about mental health in the creative industries, sharing his own experiences with mental illness, addiction and recovery on social media and through his 2023 Manchester Film Festival award-winning feature, Snorkeling. Now, Emil is harnessing his skill as an award-winning director and his passion for nature, wellness and connection to create powerful, meaningful mental-health content.