900.care Delivers the Worst Campaign Ever, Using AI

Mar. 20, 2024

To announce a 30% price drop across all its products, the rechargeableh ygiene brand intended to create a commercial. The issue? With this pricer eduction, there's no budget left. So, 900 Care turned to artificial intelligence to create this "commercial", if you can even call it that.

A 30% price drop amidst everyone else raising their prices is something. The upside is that all 900.care products are now accessible to everyone, priced similarly to supermarket shampoos or shower gels. The downside is that with such a decrease, there's no money left for a proper commercial shoot.

Thus, 900.care, alongside its agency Customer Service, produced a film using artificial intelligence. Leveraging the most advanced AI tools available, a "film" was generated – note the quotation marks. The verdict? Actors won't be obsolete anytime soon.

This quirky and humorous campaign will be visible on social media starting March 19, 2024, in both French and English versions. 900.care is sold in France and Europe and stands as one of the leading European brands for eco-friendly, rechargeable, plastic-free hygiene products, boasting over 90,000 customers.