Ad of the Day | A Baby Carnotaurus Takes a Joy Ride in Jeep’s Jurassic World Dominion Campaign

Jun. 29, 2022

The Jeep brand once again teams up with Universal Pictures and Amblin Entertainment for the global marketing campaign for Jurassic World Dominion, the epic conclusion to the Jurassic era, now playing in theatres. The campaign features a playful 60-second Jeep brand commercial, directed by Mimi Cave out of Reverie Content and created in partnership with Chicago-based advertising agency, Highdive.

The one-minute filmed commercial shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own yard and deciding to faithfully take care of it. He takes the baby dinosaur on off-road adventures (engaging electric mode when quiet is called for) and daily walks along the avenue, before finding its mother during a camping adventure… with unexpected results. Turns out it was just his imagination running wild. Or was it?