Ad of the Day | Here's What Happens If You Don't Recycle

Oct. 07, 2021

Norway's recycling scheme for cans and bottles is the best in the world. In fact, the recycled material is used to make everything from headphones to electric cars, which is the premise of the new campaign by Infinitum, the Norwegian deposit system for refundable packaging.

In the main film, products fly away as people fail to recycle, illustrating that the act of recycling affects a wide range of things around us. The spot keeps a quirky balance between the realistic and absurd by seamlessly incorporation VFX and an off-key pianodriven soundtrack. It is directed by Marc Reisbig, produced by Bacon and made with ANTI as agency.