Ad of the Day | Jung von Matt and Hyundai Give the Next Generation a Name

Oct. 18, 2021

Worldwide sustainability campaign by Jung von Matt announces carbon neutrality for Hyundai.

The children being born in the next years could be the first generation that can live carbon neutral. Based on this thought, the campaign “Expecting Generation One” by the German agency Jung von Matt NECKAR gives expecting women a voice as the ambassadors of a generation that is not even born yet. This is what makes Hyundai’s carbon neutrality announcement a message with emotional momentum.

In the campaign spot, pregnant women from all over the world appear as icons in cinematic pictures of international settings. In tune with nature and animals, they tell the viewer in an urgent way what they expect from us – and from Hyundai. A self-critical manner to face the topic turned into a motivation for change.

This is also what makes the campaign more than just pure image communication. Under the motto “Expecting Generation One” Hyundai unites its complete strategy of becoming carbon neutral as a whole company by 2045. Presented in September at the International Motor Show Germany (IAA) it includes plans for electric mobility, hydrogen technology and sustainable production along the whole value chain.

Daniel Adolph, Managing Director at Jung von Matt NECKAR, says:

“We can all contribute our part to making Generation One the official name of the coming generation, which otherwise following on Gen Alpha would have to be called Gen Beta.”

 

The campaign aired after the first teasers at the International Motor Show Germany now on tv as well as on social media channels like YouTube and Instagram. On YouTube the film had more than 15 Mio. views after 10 days. Accompanied by print ads and website content “Expecting Generation One” will be launched worldwide (LATAM, EMEA, APAC, S.Asia, NA,) and was adapted to multiple languages.

Production house was Stink, the sound track was composed by Staub Music and photographer of the key visuals was Magnus Winter.