Ad of the Day | Mads Mikkelsen is not Kidding about his Negroni
May. 20, 2025
For the 2025 Cannes Film Festival, Campari has collaborated with Danish actor Mads Mikkelsen (Casino Royale, Dr. Strange) on a signature twist on the classic cocktail Negroni. To present the collaboration, Campari has launched a spot directed by fellow Dane Martin Werner, produced by &Friends and made with AKQA.
The film is a classic cocktail homage with a radical twist. And a very distinct voice cameo by the director himself.
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