Ad of the Day | Mollers Becomes the Master of Puppets

Nov. 24, 2023

The idea of children befriending their toys is a classic tale, and therefore you better get a cute teddy to star in your film if you want to go that route. Enter: An adorably ragged plush bunny in the new spot for dietary supplement Mollers Tran cod liver oil.

Directed by Marc Reisbig, produced by Bacon and made with Oslo agency ANTI, the film is a coming-of-age story about a young girl and her favorite teddy bear. And as the payoff "A Spoonful of Life" suggests, we get both healthy mouthfuls of cod oil as well as slices of life.

Puppeteer and Bacon Post Production Coordinator Markus Tangre was in charge of bringing the toy to life, and with their very practical approach Markus and his team added impressive amounts of charisma and believability to the inanimate protagonist.

Director Marc Reisbig said:

"We wanted to use a real puppet from the get-go. Using practical effects instead of CGI made it easier for our little hero to interact with her bunny co-star, and we thought this would add both charm and make the scenes more realistic. We originally had a plan to use post to enhance the expressions in the face of the bunny and do some of the more difficult sequences fully CGI, but we hardly ended up using it at all in the end since the puppet (and the puppeteers) did such an excellent job."