Ad of the Day | Non-Violence puts a 10 meter gun in central Stockholm

Nov. 01, 2018

Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central square of Stockholm from city’s most prominent interactive Billboard. Created and produced by ACNE, the campaign is an appeal for action: ​Want to see change? Donate to 123 59 04 933.​​  With each donation made via mobile phone, the contributor will witness, in real-time, the revolver’s nozzle twist into a knot and transform into the iconic Non-Violence logo created by Carl Fredrik Reuterswärd. ACNE wanted to shed light on the invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict in a non-violent way while reminding passersby that programs initiatives are only made possible through donations.

The campaign billboard was launched on Tuesday, September 5th for the run-up to the upcoming Swedish national election.  A big gun with a knotted nozzle, over Stureplan, is a message from Non-Violence which adds a fresh perspective to the heated debate around law and order.

 

Zena Fialdini, Sweden Manager, Non-Violence, says:

“We wanted to demonstrate to people how important their engagement with this topic is, not only to Non-Violence but all of Swedish society.”

 

Tiago Pinho, Senior Creative ACNE, says:

“By letting people take part in recreating this iconic symbol, we remind them that it’s possible to prevent violence by working together and contributing to good causes.”