Ad of the Day | Roche Bobois Launches its new Brand Film with BETC

Jan. 21, 2025

France's leading furniture and home decor retail store brand is back on TV and digital media with a new brand film created by BETC.

Directed by Dean Alexander, a multi-award-winning American photographer and director who loves France, the film elegantly plays on the codes of Frenchness to present some of the brand's most emblematic products.

It depicts the love at first sight between a young woman and a young man in the elevator of a luxury Parisian hotel. A touch of the extraordinary... and the escalator transports them straight into the whimsical everyday life of a couple in love, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant and poetic moment in life.

Accompanied by an original cover of "Parlez-moi d'amour", a timeless French melody, the film is a bold, fresh and light-hearted expression of the emotional power of the ‘French Art de Vivre’ that the brand promotes throughout the world.

An international TV and digital campaign

Produced in 30‘ and 20’ versions, the Roche Bobois film will be broadcast on TV and digital from January 19th 2025 in France and in many other countries, on TV, in cinema and on social networks.