Ad of the Day | Suchard Brings the Magic of Christmas to Mars in Heartwarming New Spot

Nov. 13, 2024

Christmas is a feeling that transcends all boundaries, even the red sands of Mars. This year, Suchard invites us to celebrate a holiday season unlike any other with its 2024 Christmas campaign, reminding us that distance is no match for the spirit of togetherness. With an animated story set on the faraway planet, Suchard delivers a heartfelt message: Christmas is wherever love, connection, and the warmth of tradition are found.

The spot introduces us to Martin, a robot working and living in isolation on Mars. As the holiday season approaches, Martin watches Earth from afar, witnessing the joy, laughter, and togetherness that fill homes. Longing for that warmth himself, Martin tries to recreate the holiday spirit in his own small way. But it’s the unexpected kindness of humans from Earth that brings the true magic of Christmas to him, proving that connection and care can transcend even the greatest distances.

Miguel Alonso Lamamié de Clairac, Senior Brand Manager Seasonal Spain & Candy Iberia at Mondelēz International said: 

“With this year’s campaign, we wanted to show that Christmas lives wherever we share it. Suchard is here to remind us that no one is truly alone during this special time of year.”

 

Jesús Rasines, Executive Creative Director at Ogilvy said:

“No matter who or where you are—even if you’re on Mars—the message of Christmas is universal. It’s about coming together and celebrating what unites us all.”

 

True to its roots, Suchard remains a symbol of holiday traditions, embodying warmth and the bonds that bring us together. This year, the brand goes beyond borders, reaching out to audiences everywhere with an uplifting story that celebrates the enduring power of love, kindness, and generosity. Just as Martin discovers, Christmas is not about the decorations or the place; it’s about sharing and creating memories with those we hold dear.