Ad of the Day | The Speedverse PRG the New Model from Salomon Sport

Oct. 25, 2022

The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories.

This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life.

The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly.

One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons.

This new campaign for the Sportstyle category is part of the launch of Salomon's new brand platform, with the ambition to inspire younger and more urban communities.