Ad of the Day | VW Showcases 75 Years of "Safety" in New Spot
Jun. 08, 2023
A lot has happened since Volkswagen first hit the roads of Norway 75 years ago. In a new anniversary spot for VW, Norwegian director Andreas J. Riiser embraces nostalgia while highlighting the progress that has been made in car safety throughout the years.
From kids riding shotgun to drivers changing CDs on the road, we go on a relatable and warm road trip through time.
The film was produced by Bacon and made with Oslo agency Try.
Related News
System1: Volkswagen Makes Automotive Advertising History with Maximum 5.9-Star Score
"50 Years of Pure Passion" is the first car ad to achieve System1’s top rating
Volkswagen Honours the UK's 50-year GTI Love Affair in Anniversary Campaign
At the heart of the film is the story of the people who’ve loved the GTI, from a little girl in 1976 excitedly watching her dad arrive home in their new Mk1 GTI
TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping
The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer