Arcade Celebrates Unified Leadership Under Sila Soyer as  Managing Partner & Announces Key Team Promotions

Arcade Celebrates Unified Leadership Under Sila Soyer as Managing Partner & Announces Key Team Promotions

Jun. 03, 2025

Arcade celebrates a new chapter in its evolution, officially merging its LA and NY offices under one unified banner and naming longtime partner Sila Soyer as Managing Partner of the company, as well as Executive Producer in NY.

This transition also includes key leadership promotions across both locations: Fanny Cruz moving from Senior Producer to Executive Producer in NY (alongside Soyer), Megan Dahlman stepping into the new role of Director of Operations across both offices, and Alexa Berman being named Head of Production in LA after serving as Senior Producer. They will all be working alongside the recently added EP in LA, Adam Becht.

Fanny said:

“I’ve been fortunate to call Arcade NY my home since its inception and it has been incredible to witness its growth first hand. The team is not only incredibly talented, but a great bunch of people. Excited to keep growing alongside them.”

 

Megan shared:

“I’ve really enjoyed being a part of the Arcade team since 2022. I am excited to embark on my new role as Director of Operations and work alongside the best of the best.”

 

Alexa expressed:

“I’m so excited to jump into my new role as Head of Production at Arcade Edit LA. Arcade is the kind of company you dream of working for—full of insanely talented individuals who also happen to be incredible humans. I feel truly honored to step into this leadership role for Arcade's next chapter and help guide our continued growth... and, you know, world domination.”

 

Sila said:

"Since the launch of the NY office, we’ve always worked with LA as if both were one, but this next evolution will just streamline our internal processes and foster a better partnership. This team is already off to a great start and I’m excited to work with them as they excel in their new roles. On top of being smart and hardworking, they are also, lucky for me, not boring.”

Related News

Jun. 03, 2026

M+C Saatchi Talk Appoints Pete Harrison as Managing Partner to Drive Next Phase of Growth

Former EVH, Salesforce and NBCUniversal exec joins M+C Saatchi Talk to help drive its next phase of commercial growth

Jun. 02, 2026

Hearts & Science Grows Senior Leadership Team with Chief Investment Officer Hire

Reporting directly to CEO Garrett O'Reilly, Counsell is tasked with strengthening Hearts’ outcome-led investment strategy for clients

Jun. 02, 2026

Parallax Welcomes Rana Martin As Managing Director / Executive Producer

Martin will oversee operations across PARALLAX’s New York and Los Angeles offices, bringing more than two decades of commercial post-production leadership

Latest News

Jun. 04, 2026

Raylo Turn Tech Subscriptions Into Relationship Drama in "Something Better Always Comes Along" campaign

Stink Studios won the business after a competitive pitch run directly by the client

Jun. 04, 2026

M+C Saatchi Group UK Drives Lincolnshire Campaign for National Grid

The campaign is part of National Grid’s wider push to build understanding around the need for increased electricity capacity