Atlantic Still Feels Good At Ogilvy Paris

Apr. 13, 2023

Atlantic and Ogilvy Paris, unveils the continuation of its ad saga initiated in 2021 with a new film entitled "Bagpipes" to highlight its latest water heater technology with integrated heat pump.

Humor, quality and know-how, a recipe that works.

After the success of the first part of the saga, which won a silver award at Effie France, Atlantic, the French leader in thermal comfort solutions, continues its momentum with the film "Bagpipes". A film with the same light and offbeat tone to carry its brand signature ''Atlantic. We feel good in your home''.

Because thermal discomfort is the number one problem in French housing, Atlantic is once again taking the floor to remind everyone that a house equipped by Atlantic is the assurance of feeling good at home, no matter what the atmosphere and decoration of the home! In a context of sober energy consumption, this new film is also an opportunity to inform all French people about the savings made thanks to Atlantic solutions. The first three films of the saga featured totally offbeat situations, and this 4th film continues in this vein.

In a living room decorated in the colors of Scotland, two brothers - one of whom has obviously just taken a shower - find themselves obliged to shout to speak. Indeed, they must cover the sound of two bagpipes played by the two children of the house. The noise is at least very present but does not seem to bother the two brothers in the least. The father of the two young musicians, passionate and transported by the music of the Scottish Highlands, proudly explains to his brother that if he feels so well at home, it is obviously because he has just experienced his new Atlantic water heater, a water heater with an integrated heat pump, as efficient as it is economical.

Atlantic, a brand that dares to challenge the codes of its sector.

Fanny Camus Tournier, Chief Strategy Officer Ogilvy Paris said:

"The challenge was to speak about energy savings in the complicated context we're living in. We could have decided to remain serious and literal. We took the other option - the one on the previous campaign which created tremendous business opportunities: we lightheartedly exaggerated the benefits of Atlantic. Another proof, we hope, that humor sells."

 

Since the launch of its new communication territory in 2021, The French brand expert in thermal comfort has also accelerated its visibility on social, with a continuous presence on Instagram and Facebook and several high-profile French activations