Bauducco Celebrates Halloween with a campaign Created by Ampfy

Oct. 31, 2025

To celebrate Halloween, Bauducco® and Fini are launching a campaign created by Ampfy, featuring four products that form frighteningly good combinations. Inspired by classic B-horror movies—those with quirky effects and questionable plots—the campaign is titled "Halloween with Bauducco® and Fini: Scary Good."

The campaign includes three films created especially for TikTok, Gen Z’s favorite platform: "The Dull Knife Strikes Again," “The Disappearance of the Bauducco® Cookie Dentures,” and "The Surprise in the Mirror."

Mayara Ribeiro from Ampfy said:

"More than simply tapping into the date, we wanted to create a real point of connection between the brands and the audience. Halloween is a chance to play with the unexpected, and TikTok is the place where spontaneity happens every day. Bringing Bauducco and Fini together in this context was a way of translating the spirit of the occasion into something relatable to Generation Z—fun, creative, and full of personality."

 

Luis Iannini, Marketing Director at Bauducco® explained:

"Halloween has become an increasingly important opportunity in our strategy to activate our successful partnership with Fini. As the most beloved brand in Brazil in the food segment, driven primarily by young consumers, we introduced flavors that appeal to this audience through new products featuring our iconic Chocottones®. The appeal to a younger audience and the lighthearted tone naturally led us to communicate through TikTok."