BBH London Appoints Head of Creative Innovation and AI

Feb. 03, 2026

Jamie Field has joined BBH London in the newly created role, Head of Creative Innovation and AI.

Reporting to Stephen Ledger-Lomas, Jamie will be the point of call for all things AI within BBH.

He will be responsible for driving evangelism, adoption, and innovation across all BBH teams, and play a key role in upskilling teams, ensuring they stay ahead of the latest AI tools and trends, while integrating cutting-edge AI solutions into creative workflows.

Jamie has over 20 years experience in TV and video production for brands including American Express, LEGO, Samsung, and Jaguar Land Rover.

In 2012, he co-founded and built international production company Topline Film, which was sold to Definition in 2021.

Jamie's focus before joining BBH was on how AI can strengthen creative teams without eroding craft. He built and mentored a high-performing team within Definition, driving business growth, and championing GenAI adoption across the business.

Jamie Field commented:

“I am genuinely excited to join BBH. It’s an agency that takes originality and craft seriously, which means the real challenge isn’t adopting AI fast, but adopting it well.”

 

Stephen Ledger-Lomas, Chief Production Officer at BBH added:

“We are thrilled to welcome Jamie to BBH. His appointment marks a significant step forward on our AI journey, and we look forward to drawing from his expertise when it comes to how we can best integrate new tools into the creative and production process.”