BBH Singapore's Global Samsung S25 Ultra + Google Gemini Campaign Shows it's the Ultimate Everyday Solution

May. 09, 2025

Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini transforms everyday challenges through AI assistance.

The campaign is a follow-up to BBH Singapore’s global launch campaign for the Galaxy S25 Ultra in January.

The series of three films presents relatable scenarios where the Galaxy S25 Ultra's AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance. Each story showcases Galaxy S25’s conversational intelligence through Gemini Live, positioning it as the ultimate tool for learning new things every day.

Samsung via BBH Singapore created the socially forward campaign to connect directly with Gen Z audiences who are actively learning new ways to make their daily experiences more effortless. This is evidenced by the staggering 10.6 million #LifeHack posts shared on TikTok, and more than 40% of US Gen Z viewing AI as their go-to solution for everyday challenges.

The global campaign launches from May across television, cinema, social, and online platforms.

Sascha Kuntze, Chief Creative Officer, BBH Singapore, said:

“This campaign captures what people really want - practical solutions that make life easier. Rather than positioning the AI as futuristic tech, we’re showing how Galaxy S25 Ultra unlocks everyday discovery and is your go-to companion for figuring things out.”