Beyond Meat Give You all the Taste, with no Worries, in new Campaign by Isobel

Apr. 18, 2025

Plant-based meat brand, Beyond Meat, has launched a new pan-European campaign, focusing on animal welfare and taste.

Created by independent creative agency isobel, the "All taste. No worries" campaign centres around someone about to tuck in to some tasty meaty food whilst a cute baby calf looks on at them, nervously.  A bespoke music track featuring the lyrics "How could you do this to me?" plays as they have their stare off before the protagonist relaxes, shrugs and eats without a care in the world, as the food is 100% plant based and meat-free. You can eat and enjoy a tasty Beyond Meat burger whilst looking the world (or a cow) in the eye.

The work will run in the UK, Netherlands and Germany. It was created by isobel and shot by Framestore Pictures. 

isobel were appointed by Beyond Meat as their European creative agency in 2024, following a formal pitch.