Billion Dollar Boy Launches Research Report Exploring "The Real Impact of AI on the Creator Economy"

Nov. 20, 2025

Billion Dollar Boy launches its latest research report, The Real Impact of AI on the Creator Economy, exploring the growing AI tensions and opportunities which will shape the creator economy in 2026 - including previously unseen data.

Supported by new, independent insights from a survey of 6,000 creators, consumers and marketers across the US and UK, the report reveals:

Chapter 1

• AI investment and performance: where AI budgets are shifting and which bets are paying off
• Marketers are buying in: Four in five marketers (79%) are increasing investment in AI-generated creator content.
• Creators adoption is rising: 87% of creators have expanded their use of generative AI in the past year. 
• Critical tensions between rising brand and creator AI adoption and declining consumer engagement
• Consumer enthusiasm is dropping: Only one in four consumers (26%) prefer generative AI creator content over traditional creator content, down from 60% in 2023. 

Chapter 2

• The rise of vibe marketing: Using AI to extend human creativity
• AI and emotional storytelling: Three quarters of marketers (77%) and creators (78%) say generative AI is effective at crafting emotionally resonant content.
• Consumers still need convincing: Nearly half (48%) agree that emotional resonance in marketing is important, only 33% believe generative AI is effective at delivering it. 
• Escaping the sea of sameness: Human creators are more important than ever in the age of AI slop
• The new AI content stack: how to integrate AI for efficiency and creativity

Chapter 3

• The rise of AI personas: the opportunities, risks and future of creator identity
• Consumer trust in virtual influencers is strong: Three quarters of consumers (76%) trust virtual influencers for product recommendations and 68% trust them to inform purchasing decisions.
• Creators are concerned: Two thirds of creators (62%) express concern about increasing competition from virtual influencers.
• Digital twin investment rises despite consumer hesitation: 85% of creators are open to creating a digital twin, but 57% of consumers say digital twins erode trust in creator content.  

Chapter 4

• Responsible innovation: governance gaps, AI regulation and how to protect creator and brand IP
• AI content is increasingly hard to spot: Less than half of consumers (45%) feel confident identifying AI-produced creator content. 
• Regulation isn’t being met: Three in five creators (60%) admit their content that uses generative AI has breached industry regulation. 
• Creators perceive their likeness as a protected asset: 58% of creators are now interested in exploring copyrighting their face/identity/voice