Bite Something Better Than Gold With Burger King Belgium

Bite Something Better Than Gold With Burger King Belgium

Jul. 27, 2021

Why do athletes always bite their medals? Surely they must wish it was a WHOPPER®… so this summer, it’s them who will envy you instead.

For the 2020 Tokyo Olympic Games, BURGER KING® Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free WHOPPER® for every bite on a medal.
To participate, all you have to do is take a photo of an athlete biting his medal, and post it on social media with the hashtag #WishItWasAWhopper. Ready, set, bite!

A Buzzman campaign; available on BURGER KING® Belgium’s social media, from July 27 to August 8.

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