Bite Something Better Than Gold With Burger King Belgium
Jul. 27, 2021
Why do athletes always bite their medals? Surely they must wish it was a WHOPPER®… so this summer, it’s them who will envy you instead.
For the 2020 Tokyo Olympic Games, BURGER KING® Belgium, unofficial partner, has decided to take part in the competition and to offer you something better than a tasteless piece of metal: a free WHOPPER® for every bite on a medal.
To participate, all you have to do is take a photo of an athlete biting his medal, and post it on social media with the hashtag #WishItWasAWhopper. Ready, set, bite!
A Buzzman campaign; available on BURGER KING® Belgium’s social media, from July 27 to August 8.



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