Brand New School Announces Partnership with Barcelona-Based Animation Studio Brut

Sep. 24, 2024

Brand New School (BNS), a modern creative company, is proud to announce a strategic partnership with BRUT, a renowned Barcelona-based animation studio. This collaboration represents a significant milestone in BNS’s expansion strategy, with BRUT serving as its inaugural global outpost.

Under the leadership of Executive Creative Director Martin Allais, who will now be represented by BNS for directorial ventures, BRUT joins BNS as part of its collective roster. This partnership combines BNS’s established reputation for innovative creative work with BRUT’s expertise in diverse artistic techniques, including 2D cel animation, stop-motion, 3D animation, and seamless integration of live action.

With Martin Allais leading BNS Spain, Brand New School is expanding its reach to serve a growing network of global clients. This partnership incorporates BRUT’s fresh methodology of working and diverse pool of talent to create content that resonates across cultures. Located in the heart of the European market, the new BNS location will further support and enhance its work with international clients, broadening its ability to meet their unique needs. This partnership represents a thoughtful blend of creativity and expertise, designed to strengthen and grow Brand New School’s global presence.

BRUT was founded by visionary director Martin Allais as an experimental incubator for innovative ideas and techniques. He is also a distinguished multidisciplinary artist of Latinx heritage who brings a wealth of creative experience to the partnership. His portfolio spans commercials for global brands like Oreo, Facebook, Samsung, and Dr. Pepper, earning accolades including Cannes Lions awards for his work on the Samsung Holiday campaign. Recently, Martin’s animated VR experience capturing New York City’s punk scene in the 70s, narrated by Rosario Dawson, premiered at the Sundance Film Festival, received special mention at the Annecy International Animation Film Festival and won the grand prix at the Festival du Nouveau Cinéma.

Brand New School lives to be original. For the past two decades we’ve been building a playground for the creation of original work. A place where a diverse collective of artists, thinkers and makers can express themselves, be bold, and experiment freely. A place where brands come to be authentic, challenge conformity and stand out from the crowd. We’re not simply a design studio, production company, or visual effects house. We’re a modern creative company. We strategize, we ideate, we design, we create, we make. We go wherever our pursuit of originality takes us. Regardless of discipline, what connects everything we do is our mission to help brands create authentic connections with people. To be original requires a new school of thought. We are Brand New School.