BREACHB!!NNY Launches with a Cyberpunk-Inspired Film from Picnic Studio for Adouken

Oct. 09, 2025

BREACHB!!NNY is not your typical insurance commercial. At 134 seconds, it explodes into a cyberpunk action ride—fast, bold, loud, and unapologetically colorful. Blending anime-inspired 2D, motion graphics, and multiple visual styles, it’s as weird, funny, and high-energy as the brand itself which launches Oct 9, offering full digital and real world types of cover to a Gen-Z audience.

Set in The Breach—a neon-soaked metropolis that embodies the internet’s chaos, energy, and culture—the film dives into a world of towering skyscrapers, dopamine haze skies, and nomadic avatars. At its center is the Breachbunny: narrator, trickster, and brand mascot, collecting every mishap, accident, and unfortunate event along the way.

From a gamer betrayed by his own PC to a cyclist caught in a dog-cat-traffic pile-up, chaos reigns supreme. Kitchen appliances revolt, Tuk-Tuk rides go off the rails, and even Twitch influencers aren’t safe. It’s absurd, hyper-charged, and all caused by one damned butterfly—thankfully, Breachb!!nny has it covered.

The film was produced and directed by Picnic Studio for Agency Adouken and with help from Partizan Studio. Antfood provided the blistering and eclectic soundtrack.