Brooks Launches new Global Campaign: "LET'S RUN THERE"

Jul. 17, 2025

Brooks has launched a bold new global brand campaign designed to reframe the emotional and social power of running: LET’S RUN THERE.
Created in partnership with creative agency Baked, the campaign celebrates the unique energy that running unlocks - across body, mind and community. It’s a rallying cry for runners of every level and background, from the 5am grinders to the weekend wanderers.

• Running as a personal and social charge

Running is more than movement. It’s a form of release, reconnection and discovery. The “LET’S RUN THERE” campaign positions Brooks as the enabler of this experience - not just a performance brand, but a brand that gets what really drives runners.
The campaign focuses on six emotional ‘energies’ - from the discipline of Rise & Grind to the joy of Infectious Energy - bringing each to life through powerful cinematic storytelling, relatable characters and global backdrops.

Dan Bulman, CEO of Baked said:

“We wanted to capture the kind of energy you can’t see on a fitness tracker. The adrenaline, the solitude, the friendships forged in motion. Brooks gets that running is a deeply human act - and this campaign is a love letter to that truth.”

 

• A campaign built to move

The creative rollout includes:

A high-energy global anthem film

Short-form spots built around emotional and product-driven narratives
Photography that blends raw documentary with cinematic storytelling
Social-first cutdowns designed to carry the message across every channel
Every touchpoint carries a unified look and feel - grounded in realism, powered by momentum, and emotionally resonant.

The campaign Directors, Callum & Jordan Earnshaw said:

“We wanted to show running in all its forms - the gritty, the joyful, the quiet, the loud․ This campaign was designed to speak to everyone who runs for something more than just time or distance.”

 

• A global message with local heart

Shot in London and Mexico City, the campaign blends universal energy with relatable human stories. It’s already launching across Brooks’ key global markets with activations across digital, retail and e-commerce.