Burger King and VMLY&R Istanbul present: "Mini Flame King"

May. 20, 2019

In Turkey, everyone is madly in love with barbecue. People fire up the grill anytime and anywhere: parks, balconies, boats or just on the side of the road. It is probably one of the many reasons why Burger King is the leading fast-food brand in Turkey and why there are branches all around Turkey. Except in one city: Sinop.

Recently, there were some sad tweets and messages from Burger King fans lamenting about the lack of a branch in Sinop. Burger King didn't want to let them down, and since they won't be able to open a restaurant in Sinop right away, the brand decided to send them an unforgettable gift: The Mini Flame King grill. A flame grill the same size as the Whopper box, portable and convenient, and the perfect gift for people who love to barbecue this much.

Burger King and VMLY&R Istanbul replied to them on social media with targeted videos showing off the Mini Flame King grill experience. The conversation which started in Sinop quickly spread to Burger King fans across the country. Mini Flame King videos reached more than five million people, garnered more than 2 million views. And to meet public demand, we had to make more hundreds more Mini Flame King grills!

As the king of flame-grilling, Burger King made sure the fire of flame grill burns across the country.