Busch Light and Jack Link's: An Effortless Pairing That's "Always Good Together"

Jul. 30, 2024

Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky.

To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency has been partners with Busch Light since 2021, driving earned, owned and paid social content development for the Anheuser-Busch brand. The campaign is the agency’s first national TV spot for Busch Light and first time teaming with Jack Link’s.

The final concept paired the dry humor of Busch Guy with the wild weirdness of Jack Link’s Sasquatch in a :15 spot featuring an obsessive cryptid hunter, lost in the timeless goodness of beer and jerky, who blows the photo of a lifetime. Esteemed director Pete Marquis helped bring their vision to life.

Cornett’s creative director Jason Majewski stated:

“We tried to consider situations that would be funny to miss if you were distracted by the deliciousness of Busch Light and Jack Link’s, and nothing felt more relevant than the life dream of sighting Sasquatch."

 

Krystyn Stowe, Head of Busch & Natural Families exclaimed:

“It was a blast collaborating with Cornett and Jack Link’s to merge two beloved brands that are so like-minded, both with strong Midwestern roots born from the outdoors. The fact is, beer and meat are an effortless pairing. It’s a combo that can’t miss.”

 

The campaign features a :15 hero with three :6 cut downs and photography for paid, earned and owned media.