Cadence Welcomes to their Roster Director Paul Herrmann

Mar. 16, 2023

Live-action production company Cadence welcomes to their roster German-born director Paul Herrmann. The skater-turned-director brings a streetwear sensibility and play with tempo, graphics, and stills to his work, which has included collaborations with Tag Heuer, Prada, Louis Vuitton, Beats by Dre, Mercedes-Benz and L'Occitane.  

Herrmann started making films by borrowing a friend’s camera to capture his friend’s skateboarding. Then, at only 19 years old, a chance circumstance led him to make a short film about Paris fashion week, launching his commercial filmmaking career. In the years since, he’s also continued to film skaters in their urban playground, releasing short films like 2022’s Only to Live In Your Memories.

The filmmaker’s distinct eye for expansive nature shots, urbancore aesthetics, and ability to capture inspired images of seemingly ordinary subjects makes him a perfect fit for Cadence’s highly-curated roster.

Lorenzo Ragionieri, Co-founder and Executive Producer at Cadence said:

"We’re so thrilled to welcome Paul at Cadence. His work is extremely honest, contemporary, and immediate. It’s filled with the freedom and exhilaration of youth, and we’re excited to bring that spirit to the US market."

During the pandemic, Herrmann released the lo-fi skate film I Thought I was You, a three-month road trip-turned-short film across America, which ultimately led to the creation of Time Will Tell, a zine about his travels that snagged a feature in Vogue.