Canal+ Delivers Entertainment in First Pan-European Campaign

Oct. 25, 2024

CANAL+, the European broadcaster, is expanding its reach across the continent, in Benelux and Central Europe through its M7 Subsidiary, offering one of the best 3-in-1 platforms with must-seen movies & series, live TV Channels but also big sport competitions, live or on-demand - whatever you decide to watch on the platform, it’s going to be great.

To bring this compelling offer to audiences, BETC Paris aimed to deliver a cinematic campaign that matches the quality of the product itself. Produced by Stink Paris and directed by Tom Green (Misfits, Monsters: Dark Continent), in collaboration with La Pac. The creative idea is simple: twisting one of the most iconic action movie scene – i.e. the classic red-wire-or-blue-wire bomb dilemma – to emphasize the fact that there are no bad choices on CANAL+. Whatever you’ll choose, you’ll win.

Known for its cinematic ads, CANAL+ continues its rich tradition of gripping storytelling, following iconic French campaigns like The Bear, The Closet, and Super. The No Bad Choices campaign adds to this legacy of entertainment storytelling.

The campaign will run first from October 24th in Netherlands across cinema, TV, OOH, print, digital and social, and will later be rolled out in other European countries.