Cheil UK appoints former MRM CEO Rikke Wichmann-Bruun as Managing Director, Client Services

Oct. 03, 2024

As a result of a very successful period of growth, integrated digital marketing and advertising agency Cheil UK has today announced the appointment of Rikke Wichmann-Bruun to the newly created role of Managing Director, Client Services as part of its plan to accelerate growth and client expansion.

An accomplished leader with 24 years of integrated marketing experience, Wichmann-Bruun was most recently CEO at relationship marketing agency MRM. Her previous roles include UK Group Managing Director at Oliver, Managing Director at Adjust Your Set, Managing Director at 360i, and Regional MD, Automotive at Saatchi & Saatchi. She also held senior client-facing roles at Ogilvy Action, BBDO and Arc Worldwide.

In her new role at Cheil UK, she will report into and work closely with CEO Chris Camacho to lead client relationships and expand the agency’s client portfolio. She will oversee a team of 55 people spanning account management, project management, marketing and new business for UK and multinational clients.

Chris Camacho, CEO, Cheil UK, said:

“We're delighted to have Rikke join us at this exciting time. We have successfully transformed ourselves as a business through our focus on redefining what’s possible for brands, bringing the worlds of digital and physical together through constant innovation. As a highly accomplished senior leader with extensive experience across integrated advertising and marketing communications, Rikke’s background at some of the world’s best agencies makes her uniquely qualified to help us drive continued innovation and deliver exceptional creativity to a broader range of clients."

 

Rikke Wichmann-Bruun, new Managing Director, Client Services, Cheil UK, added:

“I’m excited to start my journey with Cheil UK, working closely with Chris and such a talented team. The agency has a solid foundation, where creativity, technology and innovation come together to drive transformative results for clients. I’m eager to help shape the next chapter by unlocking the opportunities that I see in Cheil’s potential, accelerating growth, and further establishing Cheil as a prominent player in the omnichannel space.”

 

Wichmann-Bruun's industry recognition includes being named one of Campaign Magazine’s Top 5 Integrated Leaders in the UK in 2023, as well as being featured in Campaign’s 2024 A-List. She also served as a judge for the 2023 Campaign Magazine Inspiring Women Awards, further solidifying her reputation as a prominent and inspiring figure in the marketing and advertising industry.