Chili's Turns Boba Buzz into its Next Marg of the Month Moment

Apr. 28, 2026

Chili’s is tapping into one of today’s most viral drink trends, bringing popping boba to its Margarita of the Month program.

The brand is introducing its first-ever Popping Boba Marg — made with Lunazul Blanco Tequila, Deep Eddy Lemon Vodka, Monin Watermelon, house-made sour, and Dragonfruit Popping Boba — adding an unexpected burst of flavor and texture to its $6 Margarita of the Month platform. The limited-time offering arrives a day early on April 30 for National Boba Day and will be available all May long.

As the restaurant brand that sells more margaritas than any other in the U.S., Chili's is uniquely positioned to turn emerging trends into scaled, accessible experiences. The Popping Boba Marg reflects the brand’s approach to beverage marketing, pairing a proven platform with trend-forward twists that resonate with younger consumers seeking more interactive, customizable drink experiences.

The campaign extends beyond alcohol with a $5 Popping Boba Lemonade, offering a spirit-free option that delivers the same fun, flavor-forward experience.

To build ongoing engagement, Chili's is also evolving its Marg of the Month Club with collectible digital stickers. Starting with the Popping Boba Marg, guests who try each featured margarita receive a new sticker, track their collection, and for true marg enthusiasts, unlock streak stickers after enjoying three consecutive Margaritas of the Month.