Citroen Teases Elon Musk To Launch Its New AMI

Jun. 24, 2022

Remember the mobility project that looked like a toaster? Citroën has decided to release a very limited edition of the My Ami Buggy, this time with an even crazier design than that of its little sister models that the public already knows.

For the launch of this exceptional edition, 50 models were sold in less than 18 minutes on 21 June starting at noon and the buyers will have the privilege of personalising the front plate of their My Ami Buggy and having an exclusive numbered plate on the dashboard. And if you were wondering if it’s still possible to afford one, My Ami Buggy is already sold out and not even a billionaire will be able to get it.

To inform them of the bad news, Citroën wanted to speak directly to Elon Musk, the future richest man in history, through a campaign of well-chosen catchphrases. "Sorry Elon, the only way to get one is to buy us out".

The campaign can be seen in DOOH in Paris and Cannes from 21 June and in the French national press from 23 June.