Clash Royale Celebrates Mobile Gamers Who Play on Cracked Screens
Mar. 18, 2026
In Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with “Cracked Royale”, a bold new campaign from DAVID New York.
The campaign invites Brazilian players, one of the game’s most passionate communities, to share videos of their cracked screen victories using the hashtag #ClashModoHard. Those who rise to the challenge will be rewarded with exclusive in-game prizes, including a Legendary Wild Card and an exclusive “Cracked Royale” banner to show off their skills.
Gabriel Caramelo, Marketing Lead at Clash Royale, says:
“Clash Royale players don’t just play the game. They live it. And some of them play with broken phones and missing pixels on their screens, but still manage to win. ‘Cracked Royale’ is our way of celebrating those players who go one level harder and showing them the love they deserve.”
The campaign kicks off with a film showing Clash Royale action on both sides of a cracked screen, along with top Clash Royale influencers taking on the challenge, sharing their own victories on broken screens, and inspiring fans to do the same.
Andre Toledo, Chief Creative Officer at DAVID New York ,says:
“Clash Royale players are some of the most competitive and passionate in mobile gaming. But seeing them dominate the arena with cracked screens is next-level dedication and proof that nothing can break a true Clash Royale fan.”
Whether you're reading this from a pristine screen or practically shattered one, it is time to show the world you’re ready to Clash! “Cracked Royale” is live now, and the arena is waiting.



Related News
DAVID's Iconic Creative Duo Rog & Pretto Returns to Lead the Sao Paulo Office as CCOs
Rogério Chaves and Fabrício Pretto, who were part of DAVID from 2018 to 2025, are returning to the agency, now as Chief Creative Officers
DAVID New York Appoints Alvaro Soto as Executive Creative Director
Award-winning creative joins the agency from Grey New York to help lead creative across North America
Clash Royale Crafts the Last 30 Seconds of Real Battles into Bespoke Animated Shorts
The campaign, created by DAVID New York, turns the last 30 seconds of real players' Clash Royale matches into 30 second animations
Latest News
Sep. 23, 2026
VICIO Burgers Signs Ferran Torres, 2026 World Cup Winner, to Cover His Face With a Burger
Ferran Torres, PSG PARIS and Spanish national team footballer, stars in a campaign where his face is completely hidden behind a VICIO burger
Sep. 23, 2026
Late Shift and Dir. Matt Genesis Bring Rutgers' Breakthrough Cancer Research to Life in Emotional New Film
Genesis and the team grounded the film in the human experience behind the science



