Cosette Rinab Joins Acceleration Community of Companies as First-Ever Creator-in-Residence

Cosette Rinab Joins Acceleration Community of Companies as First-Ever Creator-in-Residence

Aug. 21, 2025

Acceleration Community of Companies (ACC) announced today that creator and digital strategist Cosette Rinab has joined as its first-ever Creator-in-Residence, a newly created role designed to bring creator-first thinking to every corner of ACC’s brand ecosystem.

Rinab, who has built a loyal and engaged following across TikTok  (2.2M+), Instagram  (~170K), Snapchat (239k+), and YouTube (35k+), will serve as a cultural strategist and creative collaborator embedded within ACC’s Advisory consultancy and serving the full agency network.  Her responsibilities include helping shape creative creator strategies across fashion, lifestyle, tech, youth culture, and entertainment; bringing platform-native ideation to omni-channel go-to-market campaigns; and helping brands translate social trends into compelling creator-led strategies, activations, and commerce plays across TikTok Shop, Instagram Shop, and emerging platforms. 

She will also work across ACC’s agency collective including DKC, MKG, Pink Sparrow, Pixly, Stripe Theory, Trailblaze, Hangar Four creative, and Ingenuity Group to shape content direction, creative extensions, and IRL/digital experiences powered by creators.

Michael Nyman, ACC CEO said:

“Cosette embodies the new model of creator-led strategy. Her voice, insights, and deep fluency platform storytelling will help our clients show up with relevance on the platforms that matter, in the tone that resonates, and with the creators who drive culture.”

 

Cosette Rinab said:

“As a creator who’s turned trend-spotting into strategy, I’m excited to help ACC brand clients think less about ads and more about real connection. This is about designing ideas that live natively on platforms, speak the language of the audience, and feel as real as the people they’re made for.”

 

Monica Chun, President of ACC said:

“We created the Creator-in-Residence role because today’s younger consumers trust creators more and often discover brands through their content. Cosette brings a rare mix of authenticity, intuition, and strategic clarity. She doesn’t just understand what’s trending, she understands why, and how to translate that mindset into real business impact.”

 

This appointment marks a first-of-its-kind commitment to embedding creator expertise at the strategic core not just in execution. By partnering with Rinab, ACC aims to elevate how brands interpret culture, co-create with creators, and stay ahead of where attention is moving. 

Related News

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group

Aug. 13, 2026

Hyperquake Welcomes Barcelona-Based Jose "Pepe" Gorbea

Gorbea is a passionate leader and inspirational speaker with nearly 30 years of experience in creativity, marketing, sustainability, technology, and innovation

Aug. 12, 2026

Publicis London Appoints Creative Directors

Publicis London has appointed David Anderson and Ian Brassett as Creative Directors, further strengthening the department led by CCO Noel Bunting

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour