CourtAvenue Acquires GTX Solutions to Strengthen Data Foundations

Mar. 31, 2026

CourtAvenue today announced it has acquired GTX Solutions, a specialized data strategy and customer data platform (CDP) consultancy that will power the independent agency’s expanding capabilities across AI, martech and customer experience.

The transaction was structured as an all-cash and stock deal. Financial terms were not disclosed.

The acquisition adds a foundational data layer to CourtAvenue’s specialist capabilities across AI, customer experience, martech, performance media, experiential and creative technology. GTX will play a central role in delivering clean, structured and actionable data to CourtAvenue’s enterprise clients, ensuring that AI models, CRM systems and marketing platforms operate more effectively.

Dan Khabie, Co-Founder of CourtAvenue said:

“Everything we’re building as a company starts with data integrity. If the data isn’t clean and structured correctly, AI models fail, CRM systems underperform, and marketing investments don’t deliver. GTX brings unrivaled expertise in building that foundation, ensuring our clients can fully realize the value of their technology investments and future-proof for AI.”

 

The deal follows closely on the heels of CourtAvenue’s recently announced AI-first martech practice, led by experienced solutions engineer Dan Hixson, as well as the launch of its Velocity AI division focused on AI strategy and deployment. The specialist independent agency also recently welcomed Robyn Freye as President and Chief Growth Officer, and Josh Mooney as Chief Growth Officer of Gigantic Playground.

Founded by industry veterans Jim Hartley and Chris Andres, GTX Solutions has quickly established itself as a trusted partner to Fortune 100 enterprises. The firm specializes in customer data strategy, CDP implementation and customer experience optimization, with a focus on helping organizations activate underutilized first-party data to drive measurable business outcomes.

GTX operates with a consultative, platform-agnostic model, working within clients’ existing technology stacks rather than requiring proprietary infrastructure or owned data ecosystems. This approach enables greater flexibility and alignment with client needs.

Hartley said:

“Many organizations have already invested heavily in customer data platforms but aren’t seeing the returns they expected. Our focus has always been on helping companies operationalize and activate that data—connecting cross-functional teams across marketing, commerce and analytics to drive real performance. Joining CourtAvenue allows us to scale that impact and bring even greater value to clients.”

 

Andres said:

“As AI adoption accelerates, success is increasingly determined by the quality of the underlying data. Our team brings decades of experience in customer data strategy to help organizations build the connected data foundation that makes AI and modern marketing more effective. CourtAvenue’s vision and breadth of capabilities make this a natural fit for what we’re building.”

 

GTX will integrate with CourtAvenue’s existing data practice, working alongside Chief Data Officer Scott Hamm to expand capabilities across commerce, CDPs and enterprise data strategy. The combined team will deliver end-to-end solutions spanning data architecture, activation and experience execution.