Crafted for You: Navigating Life's Milestones with UBS Financial Expertise

Dec. 13, 2024

As our focus shifts towards the New Year and people start to think about the future and their financial goals for 2025, UBS reveals the new cinematic component to its international brand campaign ‘Banking is our craft’.

Exploring themes of legacy, succession, innovation, and wealth planning, “Crafted for You”  was shot on location in Tokyo and Vancouver by  award-winning Cinematographer Edu Grau (Radical Media). The ‘Crafted for you’ TVC is bolstered across multiple channels including print, digital out-of-home, and experiential activation. ‘Crafted for you’ follows several key characters as they navigate pivotal moments in their lives with the help of a trusted UBS Financial Advisor. 

The first story, ‘A New Chapter’ follows Frederic, an accomplished banker ready to retire and fulfil his dream of becoming an artist. With the sage advice of a trusted Advisor, Frederic confidently chooses to exhibit his Abstract paintings in a gallery for the first time. The second film, ‘Succession’ follows Alex, a young woman preparing to step into her father’s role in the family company. With the guidance of their UBS Advisor, Alex and her father can find a path forward that fits them both. The third film  ‘Legacy’ follows Jennifer & Manuel as they plan for retirement and work with their Advisor to build a promising future for their children and grandchildren.