Creative Production Agency Transparent House is Unveiling a New Brand Video for OnePlus

Sep. 02, 2022

On behalf of OnePlus, creative production agency Transparent House is unveiling a new brand video showcasing the global company’s patent HyperBoost technology, which is now standard on all OnePlus phones.

Widely acclaimed for their phones’ top-notch performance, the new OnePlus "Dominate the Competition with HyperBoost" spot uses vibrant animated characters to test the technology in a head-to-head mobile gaming competition.

Alongside Zuniga, Transparent House handled all aspects of creative development, production, and finishing for the video. Creative explorations covered the full range of production approaches, from live-action to CG.

OnePlus USA Creative Director Carlos Zuniga said:

"When it comes to marketing material, it’s important to illustrate key features in exciting and unexpected ways. That’s exactly what Transparent House continues to deliver."

 

Drawing upon its vast experiences immersed in gaming, the metaverse, and the exploding realm of NFTs, the TH team led by Executive Producer Denis Krylov and Head of Production Michael Shatilov ultimately suggested a full CG approach for this unique video.

Krylov said:

"Conveying this vignette in CG allowed us to create an entertaining story that stands out while delivering its important message in an edgy and culturally sophisticated way. Both characters fit right in among the NFT avatars springing to virtual life every day, and our art direction and fast-paced storytelling combine to make a positive, lasting impression about this innovative brand and its break-through technology."

 

Shatilov added:

"Collaborating with extraordinary creatives like Carlos to take projects from simple concept descriptions through fully rendered cinematic content, with custom soundtracks that elevate the storytelling to the highest levels, is what we live to do at Transparent House."

 

This video is now live on the brand's internal sites, and it will also be used in strategic promotional initiatives including the brand's ecommerce marketing assets. Follow OnePlus on social media for all the latest news.