Cycling UK Appoints Elvis for Brand Refresh to Reposition as Cause-Led Charity and Engage New Audiences

Dec. 05, 2024

Cycling UK, the charity which aims to create happier, healthier and greener lives through cycling, has appointed creative agency elvis to help it to develop and roll out a refreshed brand. The appointment follows a three-way competitive pitch.

As a 146-year-old organisation that has only been a charity for thirteen years, Cycling UK is looking to stand out in the highly competitive charity landscape. It will now partner with elvis to reposition itself as a cause-led charity and engage new audiences.

The agency will develop a new brand strategy, tone of voice and look-and-feel for the charity, giving Cycling UK the flexibility to communicate the breadth of its work, including campaigning, policy and behaviour change programmes.

elvis will also work with Cycling UK to activate the refreshed brand in order to engage with its key audiences, with a focus on everyday people who could be inspired to cycle more, as well as those with overlapping interests, such as individuals keen to tackle climate change or address physical and mental health challenges.

The win is closely aligned with elvis’ B Corp status, as it enables the agency to partner with Cycling UK, a brand that is working to improve lives, places and the planet through cycling’s remarkable benefits.

Sarah McMonagle, Director of External Affairs, Cycling UK, said:

“We were thoroughly impressed by the elvis team’s energy, creativity, and strategic vision for our brand, which stood out to our pitch panel across the board. As a certified B Corp, the agency’s commitment to impactful work aligns perfectly with our values. We look forward to a proactive and collaborative partnership that will push us to increase our impact in the right way.”

 

Tanya Whitehouse, CEO, elvis, added:

“We're thrilled to have been appointed to develop a new brand for Cycling UK, as its mission is a natural fit with our values as a B Corp. Encouraging more people to cycle will not only improve individual health and wellbeing but will also contribute to safer roads and cleaner air. This is an exciting opportunity to craft a brand strategy that drives long-term value while supporting the greener, healthier, and happier future we all want.”