DAC Named Strategic Marketing Partner for Sofas & Stuff

Feb. 12, 2026

Sofas & Stuff, a British retailer renowned for its handcrafted, made-to-order furniture, is partnering with DAC, the international full-funnel media agency, to elevate its marketing efforts at both the local and national levels.

The decision to partner with DAC was driven by the agency’s ability to deliver integrated local and national strategies, a critical requirement for Sofas & Stuff as it aims to strengthen support for its showroom locations while expanding its digital footprint across the UK.

Initially focusing on paid search, DAC will lead a comprehensive campaign restructuring to better align with the brand’s core business objectives. This includes enhancing efficiency through advanced bid strategies and defining the roles of marketing channels in driving both in-store visits and online conversions.

Bradley Walsh, Head of Digital Marketing at Sofas & Stuff said:

“As a business with a strong showroom footprint, we needed a partner who genuinely understands how national digital activity translates into local demand. DAC demonstrated a clear grasp of how to balance performance at scale while still supporting our individual showrooms, which was a key factor in our decision to partner with them.”

 

Mike Fantis, VP, General Managing Partner at DAC, echoed that alignment:

“Sofas & Stuff is a standout British brand with a strong sense of identity and a clear vision for growth. We’re thrilled to help bring that vision to life through performance-driven, location-focused marketing strategies.”